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Dodge the Con Artists - Part 1 of 4

To start off, are the testifying people using the firm. Are the affiliated with the firm. Heck, do they work for the firm. If so - discount these immediately since their interests go hand-in-hand with the companies. It's biased. Secondly, do the testimonials have any substance. Are they specific to minor details - "I made £103.47 in my sleep last night." Are their claims directly or indirectly related to the firm. Most importantly, can you reference the details yourself. For example if it's a web design company, can you see the testifying clients websites and gawp for yourself. If you can't do that then what's the point. How do you know who they really are - incidentally, you could repeat the 'Contact Details' system on the testimonials contact details and see if there are any eyebrow-raising features. You could ask the firm for contact details of the testimonials and also ask politely why contact details aren't featured. If they say no, then you can draw a line through the credibility of all of them - unless of course in exceptional circumstances where contact info would be inappropriate (you can judge this yourself). Are there any contact details. If there is a problem with anything, being able to contact someone is critical - scammers will often leave little or no contact details so they can navigate the web untraced. Street Address. Country. Telephone number. (Is it a landline number.) Email address - is it freemail (e.g. hotmail, gmail, yahoo etc.) If there are only limited contact details, contact them and ask for the complete set. You should be able to compile. Once you've got all that information, reference it. All websites have to submit their data to WHOIS Domain Registrars so you can find out the details of the person who registered the domain.

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