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Marketing strategies: Pay-per-click vs. SEO

Any business owner will tell you that the saying “If you build it, they will come” isn't always true. Business owners who have invested time and money into creating a website for their business often ask themselves, “how can I drive traffic to my website?” Pay-per-click First of all, what is Pay-per-click (PPC)? Simply put, you advertise your website on others' websites and you pay those host websites each time someone navigates to your page from theirs. Often grouped with pay-per-click is pay-per-call in which a host website contains a click-to-call button and you pay the host website each time someone clicks on that link to call your business. SEO The main focus of search engine optimization (or SEO) is getting to the top of unpaid search results. Because you're not paying your way there, SEO is seen by many to be more credible and natural than paying for a top spot in the search results. Marketing News brought to you by ringrouter.com Source: huffingtonpost.com/jonathan-long/small-business-marketing-_1_b_5206764.html

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